Last updated: [Sept 2026]
Mrs Longevity Ltd, trading as Ms Longevity, is the controller responsible for the personal information described in this policy.
This policy covers our website, Skin Age Calculator, and marketing email communications. Clinic consultations are covered by a separate consent process provided directly to clients at the time of consultation.
For the Skin Age Calculator, we collect:
Some of this information particularly anything relating to skin conditions, medication, and wellbeing symptoms is health information, which receives additional protection under data-protection law. We explain how we handle this in Section 3.
All of this information is provided directly by you. We do not collect it from any other source.
We also process information you provide in enquiries and general correspondence.
Before you start the questionnaire, you are asked to give a specific, separate consent to our processing of your health-related answers. This consent is distinct from and appears alongside an optional consent to receive marketing emails, so that agreeing to one does not require agreeing to the other.
The health-data consent reads:
“I consent to Ms Longevity collecting and using my questionnaire answers including information about my health, skin conditions and medication to calculate and provide my Skin Health Age result. I can withdraw this consent at any time (see Privacy Policy).”
Your answers are weighted to generate an estimated Skin Health Age and personalised educational guidance on treatment spacing and skin-repair support. Results are for information only and are not medical advice or a diagnosis.
We rely on your consent as our lawful basis for this processing (Article 6(1)(a)), and your explicit consent as the basis for processing health information (Article 9(2)(a)). You can withdraw this consent at any time by emailing info@jenadamsuk.com see Section 13 for what withdrawal means for records we already hold.
Your quiz answers, contact details, and calculated Skin Health Age result are stored using involve.me, the platform used to provide this assessment. involve.me processes and stores this data within the EU, using infrastructure providers based in Germany. They can be accessed by Ms Longevity and by anyone involve.me authorises on a need-to-know basis to operate the platform.
We use your answers and result to generate and provide your personalised result, and to administer the assessment, including responding to enquiries about it.
Clinic consultations are covered by a separate consent and information notice provided directly to clients.
If you choose to opt in to marketing emails, using the separate optional checkbox described in Section 3, we send your first name, last name, email address, and your calculated Skin Health Age result to GetResponse, our email marketing provider, along with a marketing tag reflecting your opt-in. This only happens if you tick the marketing opt-in checkbox if you do not, none of your information is sent to GetResponse for marketing purposes.
These emails cover skin health and home microneedling and may include educational content and information about relevant courses and services. Your Skin Health Age result may be used to help tailor which emails are most relevant to you.
We rely on your consent to send these marketing emails and to use your result in this way (Article 6(1)(a)). Choosing not to opt in does not prevent you from receiving your calculator result.
You can unsubscribe at any time using the link in any marketing email, or by emailing info@jenadamsuk.com. Unsubscribing stops future marketing emails; if you also want your information removed from GetResponse or want to withdraw your original health-data consent, please email us directly, as these are separate from clicking “unsubscribe.”
We do not sell your personal information.
Our website and the Skin Age Calculator use cookies at two points:
These are two separate consent choices on two different pages, because the calculator is hosted on a different domain from our main website. Accepting or declining cookies on one does not automatically apply to the other.
Our pages may also contain embedded YouTube videos. Loading or interacting with this content may share technical information with YouTube.
We use involve.me to provide the Skin Age Calculator, and GetResponse to manage marketing email communications where you’ve opted in. Authorised people who manage the quiz, enquiries, and related services may access information needed for their roles.
involve.me’s infrastructure providers include Amazon Web Services and Hetzner Online GmbH, both based in Germany.
involve.me processes and stores Skin Age Calculator data primarily within the EU. Where involve.me or its providers transfer information outside the UK or EU, involve.me states that it relies on Standard Contractual Clauses and Transfer Impact Assessments as safeguards.
involve.me publishes that it holds SOC 2 Type I and Type II audits and states it is GDPR-compliant. Its published security measures include encryption in transit and at rest, role-based access controls, multi-factor authentication for administrative access, and ongoing security monitoring.
No method of storage or transmission is completely secure, and we cannot guarantee absolute security.
| Information | Retention period or criteria |
|---|---|
| Calculator answers and results | We manually review and delete calculator responses after 7 years, in line with our record-retention practice for practitioner-related records. |
| Marketing email and engagement information held by GetResponse | While you remain subscribed, your contact details, engagement data (opens/clicks), and consent history are retained. If you unsubscribe or are removed, your record moves to GetResponse’s Removed/Inactive contacts area and is automatically and permanently deleted after 60 days. |
| Consent and withdrawal records | Retained while you remain subscribed to marketing emails. If you unsubscribe or ask us to delete your information, this record is automatically deleted within 60 days, in line with our email platform’s data retention settings. |
| Enquiries and correspondence | 7 years from the date of your last correspondence with us. |
Depending on the circumstances, you may have rights to access your information, correct inaccuracies, request deletion or restriction, object to certain uses, and receive or transfer information in a portable format. These rights are subject to applicable conditions and exceptions. You have the right to object to direct marketing.
Where we rely on consent, you may withdraw it at any time by emailing info@jenadamsuk.com. For marketing emails, you can also use the unsubscribe link. Withdrawal does not affect the lawfulness of processing before withdrawal.
Withdrawal of your calculator or health-data consent is separate from unsubscribing from marketing emails, and each should be requested separately if you want both.
For other privacy requests or questions, contact jen@jenadamsuk.com or write to Mrs Longevity Ltd, 141a Stocks Lane, Rugby, CV23 9JU.
Please contact jen@jenadamsuk.com with concerns about how we use your information. You may also complain to the Information Commissioner’s Office at https://ico.org.uk/make-a-complaint/.
We will update this policy when our information-handling practices change and show the revision date. Where appropriate, we will bring significant changes to your attention. Updating this notice does not by itself provide consent for a new use of your information.
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